Social Media Marketing Guide

93% of home buyers start their search online. Social media is where they spend their time. A strong social presence:

• - Builds your personal brand
• - Generates leads organically
• - Positions you as the local expert
• - Creates shareable content buyers love

Posting Schedule:
- Feed posts: 4-5 per week
- Stories: Daily
- Reels: 2-3 per week

Content Mix:
- 50% listings (new, under contract, sold)
- 30% local content (restaurants, events, tips)
- 20% personal (behind-the-scenes, wins)

Hashtag Strategy:
- Use 20-30 hashtags
- Mix popular + niche tags
- Include location hashtags
- Save hashtag sets for reuse

The Hook: First line grabs attention
- Ask a question
- Make a bold statement
- Share a surprising fact

The Value: Middle provides information
- Property highlights
- Neighborhood benefits
- Market insights

The CTA: End with clear next step
- "DM me for details"
- "Link in bio for more photos"
- "Tag someone who needs this"

Short-form video performs best. Try:

• - **Property Reveals:** Dramatic before/after of walking in
• - **Neighborhood Tours:** "5 things I love about [area]"
• - **Market Updates:** Quick stats and what they mean
• - **Day in the Life:** Show your personality
• - **Home Tips:** Staging, maintenance, buying process
• - **Client Celebrations:** Closing day moments

Our AI marketing tools can help you create:

• - **Listing Descriptions:** 3 variations for MLS
• - **Social Captions:** Platform-specific posts
• - **Buyer Personas:** Know your target market
• - **Neighborhood Guides:** Local expertise content

Access these tools from your dashboard. They're included with your referral credits!

Track these metrics monthly:

• - **Follower Growth:** Aim for 5-10% monthly
• - **Engagement Rate:** 3-6% is good for real estate
• - **Reach:** How many unique people see your content
• - **Website Clicks:** Traffic from profile link
• - **DMs:** Direct inquiries from social

The best content is content you actually post. Start simple and improve over time.